With "Windows Anytime Upgrade", Microsoft lets you enter a serial key from a CD/DVD or buy online a better edition of Windows 7 (unless you already have Windows 7 Ultimate or Enterprise, which is the "top" version). Here's the breakdown and possible upgrade paths: Starter > Home Basic > Home Premium > Professional > Ultimate / Enterprise
Tip: type "winver" in the start menu and hit Enter to get your Windows version + edition.